• 1990
  • 1984
  • 2000
  • 2009
  • 2015

From it’s inception, Junior Joy has always focused on the needs of parents and their babies. Understanding how special and, at the same time, how difficult this early experience in parenthood can be, our ambition was to create beautiful products that would, in essence, truly care for your baby.

When looking back at those early stages with your child, we want you to remember how wonderful cuddling them felt; how rewarding feeding them was; and how much fun bath time could be. In our own small way, we wanted to contribute to that happiness.

At Junior Joy, every product is created with you and your baby in mind. From our snuggly blankets to our super soft bathrobes, there is a distinct feel of comfort and quality to all our products. Gentle on baby’s skin and mummy’s hands, every intimate moment with your baby will only be enhanced by the delicacy and tenderness of our cotton baby range.

Faces behind Junior Joy

“Just wanted to say thank you very much for the beautiful bath robe! I love it, it’s great quality, a generous size (it’s even easily big enough for my very large 9-month-old!) and it is a very cute picture on the hood. My son clearly loves it too”

The real world is a scary place for young babies. Tucked up safely inside mummy for nine months, they are all of a sudden exposed to a world of which they have no experience or understanding. At Junior Joy, we create products that provide babies with a sense of warmth and security. That is exactly why babies and mummies love our brand.

Recognised in the top 10 UK Nursery Industry’s baby brands, mothers and babies from around the country have been enjoying our products for over 30 years now. We have built a strong level of trust with our customers based on the sheer quality of our range and our commitment to meet their needs.

It is the bond between our mummies and babies that continue to inspire our brand and range. We aim to make every early parenting experience as special as possible by creating products of the upmost quality.
If you would like to join our community of happy mums, shop online to see what precious gift might suit your little precious.